[Download pdf] The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos (Wiley and SAS Business Series)
| #273959 in Books | Wiley | 2016-09-06 | Original language:English | PDF # 1 | 9.30 x1.40 x6.40l,.0 | File Name: 1119129982 | 432 pages | Wiley
||From the Inside Flap||What if your organization had the ability to tap into the power of data analytics in order to become more competitive in a complex marketplace? What if analytics could give your company more reliable context, better direction
Targeted analytics to address the unique opportunities in hospitality and gaming
The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn wh...
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