(Read download) Strategic Management of Technology and Innovation






 | #220663 in Books |  2008-07-07 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  10.30 x1.07 x8.30l,5.36 | File Name: 0073381543 | 1280 pages

||1 of 1 people found the following review helpful.| A great book for IT Managers and those studying Master Level|By JMike|This book offers a good insight of concepts and examples through case studies for those studying IT on college or Master Degree.

You will see a good approach of the concepts by clear explanations and then review a case study that will show the uses of those concepts.

It has good cases f|About the Author|McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not onl...


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